Sales Trainings - Assessments - Transformation

The path to a sales organization in which the relationship with the customer is seen as an equal partnership characterized by mutual respect cannot be achieved with a simple training course. Rather, it is a multi-phase journey: Preparation - Training - Application

We can provide you with supporting documents in all phases - the training and coaching sessions are actively supported with activity booklets, tools and templates.

But it doesn't mean giving up your own position out of understanding for the customer. And it is precisely this tightrope walk that the top salesperson masters: He listens, he asks the right questions, he presents his offer taking into account the customer's needs, he uses his knowledge of human nature to cleverly refute the customer's "arguments" when handling objections, and he steers in the price negotiations the focus of the customer on his individual benefit, so that the price does not play the most important role. The conclusion is the freestyle! The customer shows such an empathetic and socially competent salesperson the appreciation that the salesperson deserves based on his commitment, his know-how and his services. And the salesperson earns this respect from the customer precisely because he clearly tells his customer what is not possible – and what is possible.

In the B2B environment, it is crucial to talk to the "right" people, namely those who support the purchase internally in such a way that a deal can be concluded. But it is equally important to skillfully neutralize those who are working against you.