As a business partner

be noticed

86% of sales organizations are not achieving the hoped-for sales goals

Situation     

The way of selling has changed a lot over the last few years. Today's customers do not expect salespeople who focus on their own products and solutions, they expect a "business partner" who brings a business advantage. Who understands you in your role and addresses your conscious and unconscious problems. Creating a focus on customer business value for different customer roles is crucial to being perceived as a "business partner" and winning "deals" efficiently. Yet many companies still rely on sales and marketing methods that customers have been familiar with for decades.

Impact

Being perceived as a “salesperson” and not as a real business partner can have an immediate off-putting effect on many customers. Most competitors use the same solution, similar "values" and well-known sales methods. Advising customers based on product and solution added value (product value) often does not bring the desired success! In the end it leads to time-consuming presentations and long negotiations. The hoped-for sales revenues and sales targets are not achieved and the entire business does not develop as planned.

solution

An experienced partner, coach and consultant can help you to transform your sales strategy with innovative methods and make it fit for new market challenges in our highly competitive times.

Make sure that you are perceived by your customers as a real business partner through your sales and marketing behavior.

Distilling the true “customer business value” of your offering by working across sales, marketing and product house – so all different customer roles understand what value there is for them.

And above all, that your products and solutions can achieve their true market potential.

To ensure your customers see you as their preferred business partner and not just another vendor with another new product or solution, we use a custom combination of tools and methods that will delight your prospect and the customer Bring business focus to the fore.

Our holistic approach, supported by our methods, frameworks, tools and templates specially developed for B2B, brings your sales, marketing and product development activities and teams together to quickly and effectively establish new and complex products and solutions on the market.